Lot #73: Vintage “Lux for Dishwashing” Advertising Print – Framed Original Ad (c.1930s)

Gentle on Hands – Bold on Style This charming vintage Lux soap advertisement showcases a mid-century message: “You wouldn’t wash your hands with common soap—don’t expose them to it in the dishpan. Use LUX for dishwashing.” A blonde woman in a blue apron washes dishes with care, reinforcing Lux’s appeal as a gentle, upscale household product. Details: • Framed Size: 31.5” W x 18” H • Frame: Ornate gold-tone wood frame with floral corner details • Era: Believed to be 1930s or early 1940s • Medium: Paper advertisement under glass, mounted to backing Condition Notes: • Original ad paper shows significant wear: multiple tears, creases, edge losses, staining, and pinholes (see close-up photos). • Some dirt or spotting visible behind the glass. • Frame is solid and adds vintage charm, though also shows minor wear consistent with age. Despite flaws, this piece remains a striking display of early advertising art with nostalgic character—perfect for collectors of vintage ads, soap memorabilia, or retro kitchen decor. Pickup category timeslot {A}